Having braved google analytics, the bounce rate of an ez-page is high and I want to change it. But what to?

Well, by looking at how and why people visit a page and, from the overlay, where they click I can make assumptions at why there are there and now i want to meet their expectations.

But hold on. How will I know my new content will be an improvement? Why not offer multiple variations of the same ZenCart page and see which one is more successful?

Once you have a Google analytics account you can go directly to Google Website Optimiser and set up testing. I am using a simple A/B page to begin with.

One page is made in EZ pages and consists of the normal, but revamped, page. The other is again an ez-page but one that google will redirect to rather than publicly linked and clickable.

Having created two pages and selected a ‘results’ page (i used adding an item to the shopping cart as a result to measure page performance http://allgiftsdirect.co.uk/index.php?main_page=shopping_cart) it is time to add the tracking code. That stage is a little more tricky so I’ll cover it in part 2.