Its time to get serious about SEO.
This is basic but has been on hold for too long so lets get down to it.
- Set up your meta description
While of only little use to search engine placement or result, the meta description appears beneath your web site title on the results page.
Image shows google result with meta description (before work begins)
It can therefore be used to:
- explain in a nutshell what your site is about
- persuade potential visitors to click through to you
- give potential customers confidence about your business
- stand out from competitors
- build a brand
Check out this article for more in-depth examples of branding using the meta description.