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Free Search Information and Tracking Tools

I recently tried Searchmetrics for SEO tracking and keyword analysis.

At around £60 per month their paid for accounts are not for small businesses or single websites but aimed more at SEO companies and larger businesses who need to track multiple sites, including competitors.

However for us smaller businesses and sole traders there is a free option that allows an in depth analysis of a single domain.

According to Searchmetrics: you can look up the SEO Visibility and Social Visibility of one domain at a time plus limited views of KPIs such as organic, paid and universal keyword results and competitors.

What I found handy was to have these all in one place, rather than using different tools from around the web

The free account is probably all a sole trader really needs to start off: Searchmetrics Essentials – try for free!

Get Serious About SEO: 1 The Meta Description

Its time to get serious about SEO.

This is basic but has been on hold for too long so lets get down to it.

  • Set up your meta description

While of only little use to search engine placement or result, the meta description appears beneath your web site title on the results page.

Image shows google result with meta description (before work begins)

It can therefore be used to:

  1. explain in a nutshell what your site is about
  2. persuade potential visitors to click through to you
  3. give potential customers confidence about your business
  4. stand out from competitors
  5. build a brand

Check out this article for  more in-depth examples of branding using the meta description.