Generated at http://quikqr.com/
What is QR code?
QR code is a small graphic that contains a website URL that can be read by a barcode reader, such as a camera on an Android or iPhone – there are reader/converter apps for those available free. It can contain ISBN, email contacts or plain text. For this article I am just looking at web links.
What does it do?
If you convert a link, such as your website homepage, into a graphic you can then print this out on your invoices. Rather than typing it in, smart phone users can scan it, go straight to your homepage and bookmark it. Very user friendly and no room for typos too.
It is popular in Japan, for example in printed advertising, business cards, billboards and flyers, but uptake is slower in the USA and Europe.
How might I use it?
Here is an example I thought of recently: I purchased a few packets of seeds from an online retailer who print and stick on their own labels to foil packets. Why not include a QR code on each sticker incorporating the URL to that product on their website. When I run out of seeds I simply pick up my phone, scan the packet and I’m at the buy page for that product.
From a customer service viewpoint how about including a code for instructions, care, propagation, pictures or anything else that might be useful. If a customer is likely to scan for information, chances are high they will return and scan your shopping cart link.
Where could you benefit from using QR codes?
Click Here!
